“A rising tide lifts all boats” is an aphorism that we often look to at Momentum Edge as we explore additional ways to support and strengthen the independent agent channel. A win for agents means a win for insurance companies and insurtechs, and vice-versa. And so we were particularly intrigued when our SEO research revealed that consumers were just as likely to search for insurance companies as they were agents while shopping for insurance. We saw this trend as a tremendous opportunity to use the power of insurance companies’ brand recognition to introduce more insurance shoppers to agents on our independent insurance agent directories.
Our digital marketing platform allows insurance companies to have a “self-directed” presence and includes a directory of leading IA carriers, MGAs and wholesalers that are operating in the United States.
Companies who actively participate in the program profile support agents in substantial ways, including:
- Positioning their brands on our leading insurance directories and consumer insurance websites alongside tens of thousands of local IA agency brands
- Adding detailed company information to their profiles, thereby improving to the overall SEO strength, credibility, and consumer engagement on our consumer sites
- Identifying their appointed agencies in every city and town so Momentum Edge can help consumers find them
- Publishing their appetites in our appetite engine so their agents are recommended for the business they prefer to write
- Supporting SEO traffic generation campaigns to attract the best insurance buyers
- Providing access to agency resources on their profile to make it easier for agents to do business with them.
Having IA-friendly insurance carriers, MGAs and wholesalers visible on our web properties ultimately means more opportunities for independent insurance agents and a stronger IA channel. There are dozens of companies participating in our Company Advantage program to-date. Check out the list below to see the companies who have invested additional resources in support of the program. If you are an agent appointed with any of these companies, know that their partnership means more visibility for you! In turn, we encourage you to support these companies by placing business with them when you can. If you do not see a company that you work with on the list, please direct them to our company partner page to learn how to get started. So here it is…
Our List of the IA Insurance Companies Lifting Up Independent Agents in 2024:
- Acadia Insurance
- Arbella
- BondExchange
- Cinch
- Co-operative Insurance Companies
- Dryden Mutual
- Encova
- Florida Peninsula
- Foremost
- Frank Winston Crum
- Frederick Mutual Insurance Company
- Homeowners of America
- ICW Group Insurance Companies
- Jewelers Mutual
- King an Embark Company
- Kingstone Insurance
- Liberty Mutual
- Main Street America Insurance
- MAPFRE Insurance
- MEMIC
- MMG Insurance
- Nationwide
- NYCM Insurance
- Ohio Mutual Insurance Group
- Orion180
- Peerless
- Progressive
- REInsurePro
- RLI Insurance
- RMS Hospitality Group
- Safeco Insurance
- Safety Insurance
- Selective Insurance
- SLB Insurance Group
- Sterling Insurance
- Stillwater
- The Andover Companies
- Travelers
- Vermont Mutual Insurance Group
- Warrior Insurance Network
- West Bend
- Westfield
