We Drive Independent Agent Success

Here’s our story

Momentum Edge exists to strengthen the independent agency channel by delivering what agents need most: high-intent, appetite-matching, exclusive referrals that create real opportunities for growth. As a core component of the Momentum AMP platform, we power the visibility, data, and connectivity that help agencies build stronger digital foundations and compete with confidence in a rapidly changing insurance landscape.

Our work centers on helping independent agencies grow through stronger visibility and smarter connections. Everything we build is designed to support the independent agency channel by attracting the right business to the right agency at the right time.

The roots of Momentum Edge stretch back more than a decade to our years operating as TrustedChoice.com, a digital leader created in collaboration with the Independent Insurance Agents & Brokers of America (the Big “I”) to help independent insurance agents compete with larger, captive agencies. Over that time, we attracted more than 42 million insurance shopper opportunities for the independent agency channel, demonstrating the scale and impact of our digital presence.

Today, as part of the Momentum AMP platform, we build on that foundation with a broader vision and enhanced capabilities that support the entire independent agency channel. We continue to evolve with a strong commitment to the agents we serve, providing modern technology and meaningful opportunities that help them move forward with clarity and confidence.