You may have recently seen updates about the transition from TrustedChoice.com to Momentum Edge, along with the launch of InsuranceDirectory.com and the continued growth of InsuredBetter.com.
These changes reflect the ongoing evolution of the platform, expanding how independent agents are discovered through multiple consumer entry points and connected with high-intent shoppers.
Below, we’ve answered the most common questions to help clarify what this means for you.
Frequently Asked Questions
1. Is the new free TrustedChoice.com experience the same as my Momentum Edge subscription?
Answer:
No. The new free TrustedChoice.com experience recently announced by the Big I is not the same service as your Momentum Edge subscription.
The free TrustedChoice.com experience is a limited member lookup and intake form experience. It does not provide the same public, searchable agency profiles, SEO directory exposure, profile customization, online visibility, appetite-matched referrals, or referral technology included in your Momentum Edge subscription.
Momentum Edge is the continuation of the paid growth and referral platform previously hosted on TrustedChoice.com. After the Momentum AMP acquisition, the marketing technology, referral platform, SEO visibility, and agency growth services that powered the paid subscription moved under Momentum Edge.
In simple terms: TrustedChoice.com may now offer a free Big I member experience, but it is not a replacement for Momentum Edge.
2. What is Momentum Edge?
Answer:
Momentum Edge is the new name for TrustedChoice.com. It represents the continued evolution of the platform into a more advanced, technology-driven solution designed to support the growth of independent insurance agencies.
3. Why was the name changed from TrustedChoice.com?
Answer:
The transition to Momentum Edge reflects the platform’s continued growth and its alignment with the broader Momentum AMP ecosystem. The new name more accurately represents the expanded capabilities of the platform, including enhanced technology, multiple consumer-facing websites, and improved ways for agents to connect with in-market insurance shoppers.
4. What has changed for subscribing agents?
Answer:
Agents will continue to access the core services they rely on today, with added benefits including:
- Expanded visibility across multiple consumer platforms
- Increased access to high-intent insurance shoppers
- Continued enhancements to platform performance and efficiency
These changes are designed to improve how agents are discovered and how they manage new business opportunities.
5. What is InsuranceDirectory.com?
Answer:
InsuranceDirectory.com is a search-driven platform designed to connect consumers with independent insurance agents and carriers. It serves as an additional consumer entry point, helping agents gain visibility among shoppers actively seeking coverage.
6. What is InsuredBetter.com?
Answer:
InsuredBetter.com is a consumer-facing platform that helps insurance shoppers explore options and connect with independent agents. It complements other platforms within the Momentum Edge ecosystem, expanding the ways consumers can find and engage with agents.
7. What does “expanded opportunity” mean for agents?
Answer:
Expanded opportunity refers to increased visibility and access to potential customers. Through multiple consumer platforms and improved digital distribution, agents are positioned to connect with more shoppers at the point they are actively seeking insurance.
8. Are leads changing?
Answer:
The core lead experience remains consistent. However, agents may notice updates to branding, including communications and platform access under the Momentum Edge name.
These changes reflect the integration with Momentum AMP and are designed to support stronger lead sourcing, improved data, and more efficient workflows.
9. Do agents need to take any action?
Answer:
No immediate action is required. Agents are encouraged to review their profiles to ensure all information remains accurate and up to date.
10. Where will agents be visible now?
Answer:
Agents may be featured across multiple consumer-facing platforms, including:
- InsuranceDirectory.com
- InsuredBetter.com
This expanded presence increases the likelihood of being discovered by prospective clients.
11. What is Momentum AMP?
Answer:
Momentum AMP is a broader technology platform that supports agency growth through integrated tools and systems. It includes capabilities such as customer relationship management (CRM), agency management system (AMS) connectivity, and rating solutions.
12. Do agents need to use Momentum AMP tools?
Answer:
No. The platform is designed to be flexible and does not require agents to adopt specific tools. Agents may continue using their existing systems or choose to leverage available integrations.
13. How is technology, including AI, being used?
Answer:
Advanced technology is used to enhance data quality, improve matching between agents and consumers, and streamline the delivery and management of opportunities. These capabilities support more efficient operations and better outcomes for agents.
14. Is this simply a rebrand?
Answer:
No. While the name is changing, the transition reflects a broader evolution of the platform. Momentum Edge represents an expanded approach to connecting agents with consumers, supported by enhanced technology and increased distribution channels.
15. How can this change be explained simply?
Answer:
TrustedChoice.com is now Momentum Edge—offering the same core experience, with expanded capabilities and greater visibility for independent agents.
16. What changes for state association (Big I) members?
Answer:
State association members will continue to receive the core benefits they rely on today. This includes maintaining their basic agent profile and continued access to platform services.
While the TrustedChoice.com domain will no longer be part of the platform, agents will benefit from expanded visibility across multiple consumer-facing websites, including InsuranceDirectory.com and InsuredBetter.com. This multi-platform approach is designed to increase opportunities for agents to be discovered by high-intent insurance shoppers.
Overall, this transition represents an expansion of how agents are promoted and connected with consumers, while preserving the foundational experience state association members are familiar with.
Have questions? We’re here to help.
As a Momentum Edge subscriber, you always have access to our team of Client Success Specialists. We can assist with your profile and consult on how to make the most of the referrals you’re receiving. Review all the ways you can contact us here.
